Match Charter School: Kindergarten Recruitment Campaign
Environmental design / creative services
This recruitment campaign targeted parents of 3-5 year-old multilingual children in Boston, MA with a goal of increasing applications for Pre-K and K and increasing overall brand awareness. We designed a fun and friendly (and cute!) campaign using seven languages, bright graphics, and pictures of Match students and teachers.
The campaign included MBTA bus shelters, direct mail, social media graphics, and print collateral.