Somerville Partnership for Young Children: Brand Development & Implementation
brand development / content strategy / user experience / social media strategy / environmental design / website design
The Somerville Partnership for Young Children ensures that all children in the City of Somerville are school-ready when entering Kindergarten. We worked with SPYC to develop branding and outreach to ensure that families with young children in Somerville know how to access information about the importance of early ed and the multitude of resources available through the City of Somerville and partnering organizations.
SPYC’s new brand was developed to be inclusive, approachable, and most importantly, child-centered. We developed a multilingual website and art directed photo shoots to make sure we captured the true essence of the diverse community of Somerville, Massachusetts.
Our brand collateral seeks to give information to parents but also to provide insight to funders and elected officials on the initiatives for families in Somerville and the outcomes of these initiatives.
