
Tufts University: Presidential Inauguration
brand development / strategic communications / creative services / project management
We designed a complete suite of event branding to celebrate the Inauguration of Tufts’ incoming president, Anthony P. Monaco. The desing concept focuses on the President’s background as a genetic scientist… but with a celebratory twist. Elegant typography, linen papers, and tactile imagery evoked the feeling of tradition with a modern edge on the invitations while the design easily translated to large format banners and electronic communciations.


The concept played on the President’s background as a genetic scientist but with a celebratory twist. The colorful “confetti” design element was developed out of the idea of plotted points on a scientific graph.


The suite of materials included several different event invitations, program books, signage, and banners.
