The Margaret Neighborhood Neighborhood House
Brand Development & Website Design
Scope of Project
- Logo Design
- Content Strategy
- Web Design
The Challenge
For over a century, Margaret Fuller Neighborhood House has been a pillar of support in Cambridge, MA—helping individuals and families navigate life’s challenges, find jobs, and access essential services like their food pantry. It was time for their brand to reflect that same strength and energy. The existing logo and brand visuals lacked authenticity, and the website fell short in capturing the organization’s profound community impact, rich history, and wide array of resources, events, and services.
The Solution
We developed a brand identity rooted in the legacy of Margaret Fuller, blending history with a modern, energetic aesthetic. Addressing the brand visuals through a logo and website redesign breathed new life into Margaret Fuller House, while honoring the past, strengthening the organization and positioning Margaret Fuller Neighborhood House to remain a pillar of the community for years to come.
The new brand visuals
The new logo, color palette, and typography reflect the warmth and vitality of the community while reinforcing the organization’s role as a trusted center of support in the community.
Logo
Typography
Color
The Margaret Fuller Neighborhood House color palette is bright and vibrant, reflecting their positive impact on the community.
Pattern
Developing the website
The redesigned website elevates storytelling, simplifies access to key programs, and streamlines essential actions like volunteering and donations.
Delivering a Brand Toolkit
This busy community non profit needed to be able to easily and consistently present their brand for years to come. Delivery of a Brand Toolkit, and training to use it, gave Margaret Fuller Neighborhood House the tools they needed to communicate clearly, confidently, and consistently.
Impact
The new brand and digital presence feel authentic, accessible, and alive. The new identity honors MFNH’s historic roots while positioning them as a forward-thinking community hub. The website now empowers users to easily find services, sign up for programs, volunteer, or donate—making it a tool that truly supports the mission. With clear messaging and a compelling visual language, MFNH is better equipped to connect with stakeholders, increase recognition, and continue building a stronger, more vibrant Cambridge.
