CDC of Boston: Brand Identity
brand development
The Community Development Corporation came to Ace Creative in the midst of a major organizational overhaul. They were intentional in wanting to give their organization a fresh start and wanted a new visual brand identity to align.
We developed a new logo that features the Boston skyline along with a new color palette and collateral.
When we started the process of redesigning our brand, I was quite overwhelmed. Ashley provided an outline of steps along with a concise timetable, which provided clear and realistic expectations. It was amazing to be part of the design process and to watch the seamless transition between Ashley and Irene (much like a successful relay team) as the design unfolded. Ace Creative is a great organization, and we are extremely pleased with the results.