The Beautiful Stuff Project
Website
Scope of Project
- Content Strategy
- Web Design & Development Website MaintenanceÂ
The Challenge
The Beautiful Stuff Project needed a new website to reflect the new trajectory of the organization. Over the pandemic, they closed their storefront location. Without a brick-and-mortar location, they knew they would need a great website that could help them connect with educators for years to come.
The Solution
We redesigned the website in a flexible WordPress website. We worked to understand the organization’s work and programs and helped organize content for the new site. We built areas where the client can now post upcoming events and classes and manage online registrations. The website now serves as a powerful tool for the new face of this organization.
A Brand Refresh
The old website shared information about their brick-and-mortar store. With a post-COVID shift in the organization’s values, the store was closed, and the organization focused on its curriculum, community art programs, and professional development consultations. This was a great time for a brand refresh.
We worked with the existing logo mark to update it and worked the playful and creative nature of the organization into the look-and-feel of the new site.
Sharing the Mission
The Beautiful Stuff Project increases access to play and the arts through creative reuse of materials. We created a user journey for educators and parents that helps guide their audience through story, impact, Treasure Box Curriculum, and arts programs.
Empowering Others
The Treasure Box Curriculum shares ideas to encourage play and the arts in the classroom. It’s an efficient and low-cost product for schools in the greater Boston area. The curriculum was showcased in a way to help teachers learn and understand it. There is also an opportunity to contact The Beautiful Stuff Project for custom professional development consultations.
