Music note, magnifying glass, rocket ship art

Teacher with young student learning math

City of Somerville

Somerville Early Education Brand, Website, and Collateral

Scope of Project

Brand Identity Design
Website Discovery
Website & UX Design
Print Collateral
Website Care

The Challenge

The City of Somerville needed to bring a vast array of cutting-edge early childhood resources, guides, and curriculum information to educators throughout the city while also communicating a multitude of information to parents and families—in an inclusive, consistent, and accessible way. When they first came to us much of their content was hidden within PDFs and Google drives, and their branding was unestablished and inconsistent.

The Solution

We started with the creation of a brand identity guide, helping to create consistent and professional communications online and offline. Through an extensive discovery phase, we created a totally new website, moving as much information as possible into accessible content that can be easily translated.

From there, we have helped create everything from internal presentations to major reports, and other collateral to help Somerville Early Education stand out is a leader in the Early Childhood Education space and communicate to staff, families, governmental leaders, and partners.

somervilleearlyed.com

Creating the New Brand

We created a full visual brand identity and educated our client on how to use the brand on their end in order to keep as consistent as possible. We revamped their existing logo and built out suggested rules for typography, color, and iconography. Our connections to local photographers helped our client plan photo shoots at local early childhood education programs, giving the brand visuals a welcoming, honest, and relatable feel.

Typography

Alphabet listed in the fonts Lato Regular, Lato Black and Mathlete Bulky

Color

The Somerville Early Education color palette is bright and colorful with a wide variety of colors to choose from. The primary palette consists of vibrant primary colors and should be used for the majority of design. The yellow should not be used as a main headline to avoid issues of readability.

SEE every child girl with magnifying glass

Iconography

A Strong Brand that Translates Easily

Once we had a strong brand identity in place we are able to translate that brand to almost any type of communication across print and digital. Somerville Early Education continues to use our services to design crucial communications throughout the year that help inform parents, send crucial resources to teachers, inform school leaders, and more.

Creating a Welcoming and Inclusive Design

Creating as much accessible content as possible not only helps meet accessibility standards but also helps all users find useful web-based content more easily through searches and responsive design. Adding Google translate functionality was just one more step to help quickly ensure content is accessible to the widest audience possible.