LifeScene
Website and Digital
Scope of Project
- Web Discovery
- Messaging and copyediting
- Web Design
- Email Template Design
- Project Management
The Challenge
Lifescene, formerly Lynn Family & Children’s Services, is a nonprofit organization that strengthens the life skills of families, youth, and individuals in communities north of Boston.
The organization had recently rebranded and needed a variety of print and digital deliverables to bring their new brand to life. On the digital side, they needed an entirely new website, new email templates, Microsoft Templates for letterhead, and help setting up other branded digital communications.
The Solution
We did a major overhaul of LifeScene’s digital communications, including a new, modern, and clean website. We helped create user-centered messaging. We ensured the new site is responsive, can be translated into any language, and is ADA compliant.
We completed a full discovery phase and then wireframed, designed, and developed an entirely new website. We provided client training for making updates on their own and helped streamline and upgrade back-end management systems for digital communications.
Re-inventing the Brand
After 85 years of history in the neighborhood, it was important that we connect a loyal donor base with the new name and brand while also opening up to a wider audience. We created messaging and design that gives clear information about services to participants and potential participants easily and intuitively.
We wanted to make sure the new website promoted programs and encouraged community participation while showing impact to donors and stakeholders.
I have had the privilege of witnessing the tremendous impact that Ace Creative has made on our organization. The Ace Creative team has demonstrated a keen understanding of our mission and values, translating them seamlessly into a digital platform that resonates with our audience.
Designed to Streamline
We helped streamline donations and communications for the organization on both the front and back end: we integrated donation buttons and newsletter sign-ups throughout the design of the website. We helped the client identify a donation platform that is able to act as their payment processor, email marketing, and donor database to streamline the marketing, fundraising, and communication efforts by staff. We created custom features in the WordPress website to make it easy to manage and add new content.
Built from the Ground Up
In our discovery phase, we collaborated with LifeScene to create a strategic user journey through our wireframing and the content creation process. Our content development process helps our client with high-level messaging and gives them an easy way to develop strategic content efficiently throughout the website.
