Mass Insight partners with state education agencies, districts, schools, and communities across the nation to ensure equity and excellence in K-12 education.
Mass Insight
Website and Brand Development
Scope of Project
- Website Discovery
- Web Design
- Brand Development
- Project Management
The Challenge
Mass Insight needed a complete website overhaul and visual brand refresh in order to up-level their brand, spark interest from prospective clients, attract funders, and position themselves as one of the top organizations in the nation helping to transform schools.
The Solution
Using the existing brand as a starting point, we did a deep dive to understand target audience and organizational goals moving forward. We breathed new life into the visual brand, expanding on the color palette to include vibrant colors, up-leveling the photography and design, while staying true to the tone and voice of the organization.
A Targeted and Strategic Website
We created a beautiful, user-centered website that helps school administrators, state education agencies, and educators easily find services and resources that interest them. We start from the ground up, first auditing the existing website and then moving into a comprehensive discovery phase. By addressing content strategy, brand strategy, content migration, site architecture, user experience, accessibility, technical requirements, plugins, plans for training staff, and many more details, we work with you to lay the foundation for seamless and thoughtful design and development.
I can’t recommend Ace Creative highly enough. Having worked with them through two website launches and production of an annual report as well, they have always been thoughtful and responsive. We have been extremely pleased with all of our final products from Ace Creative. They are wonderful thought partners and excellent at what they do.
Developing the Brand
We used the website and Annual Report to lay the foundation for the new visual brand. The up-leveled branding is fresh, young, diverse, intelligent, and successful. The brand can now be easily applied a vast array of communications.
