Empowering Adults with Developmental Disabilities to Reach Their Full Potential
Reach Inc.
Brand Development & Website Design
Scope of Project
- Logo Design
- Content Strategy
- Web Design
The Challenge
Reach, Inc. is a non-profit human service agency providing residential, day, and life services to adults with developmental disabilities.
Reach Inc.’s branding and website was out of date and in need of a design and content overhaul. They specifically wanted a brand and website that would speak to potential employees but they also wanted a website experience that would better communicate their mission and work to all of their audiences.
The Solution
Ace Creative updated the brand visuals, designed an updated logo, built out the brand visuals, and created a responsive and easy to manage website where the clients can easily post new jobs, accept application for jobs, and show upcoming events to residents and staff.Â
The new website uses SEO and web accessibility best-practices that displays great on desktop, mobile, and tablet to reach the widest audience possible. Â
Refreshing the Brand
We wanted to show the caring and supportive environment that Reach provides through their new visual brand. We used the basis of their existing logo but gave the logo a modern refresh. We added and tweaked the brand color palette to make for an optimistic and uplifting tone.Â
Creating the Website
The previous website was antiquated and extremely hard for our clients to update—they had to contact an IT company every time they wanted an update! The new site allows for our clients to easily post news and awards, highlights events and activities, and is connected to the client’s employment portal in order to streamline efforts to recruit new employees.
