Tufts Human Resources: Distinction Awards Branding

brand development / environmental design / project management

For its tenth anniversary we rebranded this fun university-wide employee recognition program that celebrates outstanding staff achievements (outside of teaching and research). Our client wanted a festive design that still honored the tradition of the University and was closely tied to the Tufts brand identity.

We created a colorful typographic treatment that was used across a wide variety of collateral, including posters, flyers, banners, web, a ceremony program and e-mail campaigns.

In 2019 a new award was developed with the Distinction Awards program in honor of an esteemed staff member David Kahle who was the Chief Information Officer and a visionary thinker and innovator for almost 20 years at Tufts. The award was sub-branded by the University and we developed a 3D design for the ceremony.