Eliot School
Brand Collateral
Scope of Project
- Brand Development
- Content Strategy
- Strategic Communications
- Environmental Graphics
The Challenge
The Eliot School offers classes to people of all ages in woodworking, sewing and yarn, fiber arts, book arts, drawing, painting, photography and other crafts and fine arts.
When Ace Creative began working with the Eliot school in 2007 it was a “diamond in the rough.” The schoolhouse itself had housed educational craft and arts programs since 1675—but although rich in history and story— brand recognition was very low, and only about 200 students a year attended classes. The new executive director added more classes, hired more teachers, began forming community partnerships, and brought Ace Creative in to rebrand the organization.
The Solution
Our redesign immediately showed a jump in enrollment and brand recognition. And, for the past fifteen years Ace Creative has continued to help The Eliot School to evolve into a well-known and prolific Boston arts institution.
A decade after our redesign, the total students reached through classes and school partnerships had ballooned by over 800%. And today, we continue to guide the brand and give it a consistent visual backbone, messaging, and tone through a variety of online and offline marketing and core organizational collateral.
Annual Reports
We help our clients plan out what they want to say and how they want to say it. We discuss highlights from the previous year, the direction of the organization, and other important aspects of the report, and create a wireframe to help Eliot School easily develop their content and make suggestions for headlines and primary messaging.
The Annual report is an important piece when it comes to keeping a strong donor base. We want to make sure to show donors, and other constituents, the rich and incredible work and people that make up the Eliot School. We also want to create a visually compelling celebration of the work either in print or online and an official document the organization at this moment in time.
Direct Mail
We create a variety of branded direct mail pieces yearly for The Eliot School such as fundraising appeals, registration announcements, and event collateral. Over the past 15 years we have evolved from primarily print to primarily digital communications but continue to produce key branded print collateral that helps drive registration, brand awareness, and donations.
Branding an Important Milestone
A special logo was developed for the 340th Anniversary year to help unify a variety of celebrations throughout the year. We also created displays at various locations around Boston and Cambridge to educate the public about the rich history of The Eliot School.
