Eliot School
Marketing Collateral
Scope of Project
- Content Strategy
- Strategic Communications
- Annual Report Design
- Direct Mail
- Digital Graphics
- Environmental Graphics
The Challenge
When Ace Creative began working with the Eliot school in 2007 it was a “diamond in the rough.” The schoolhouse itself had housed educational craft and arts programs since 1675—but although rich in history and story— brand recognition was very low, and only about 200 students a year attended classes. Under a new director, the Eliot school began to add more classes, hired more teachers, began forming community partnerships, and brought Ace Creative in to help with marketing, branding, and communications.
The Solution
Our initial redesigns immediately showed a 40% jump in enrollment and helped to gain brand recognition in the community.
A decade after our redesign, the total students reached through classes and school partnerships had ballooned by over 800%.
And today, we continue to create communications and outreach collateral with a consistent visual backbone, messaging, and tone.
Biannual Reports
Every two years we help the Eliot school create a biannual report. The report is printed and also created as an online deliverable. We help our client decide what they want to say and how they want to say it. We create wireframe to help develop content with ease and make suggestions for headlines and primary messaging.
Direct Mail
We create a variety of branded direct mail pieces yearly for The Eliot School such as fundraising appeals, registration announcements, and event collateral. Over the past 15 years we have evolved from primarily print to primarily digital communications but continue to produce key branded collateral that helps drive registration, brand awareness, and donations.
As soon as Ace Creative redesigned our materials we saw an amazing jump in recognition and interest, with a 40 percent increase in tuition and contract income in the first year and 20 percent more in the second.
Appeals
Twice a year we help the Eliot School connect to their donors, and show them the impact of their support, through an annual appeal. The printed appeals are thoughtful and highlight different programing or a specific campaign. Digital graphics help reinforce
Digital Graphics and Templates
We help guide brand consistency in order to reinforce the brand at every touch point. From social media graphics to email templates, we set our client up with the tools they need to create communications that are consistent and reflect the values and creativity of the school.
Large Format Graphics
Over the past decade we have had the pleasure of designing large format branded collateral for the school including a traveling display for their 340th anniversary, tradeshow graphics, and even a mobile woodworking classroom! We are committed to helping The Eliot School put their best foot forward and creating impact through the community arts programming.
Working with Ace Creative to develop a new brand in 2007 was one of the first steps we took to harness the public’s interest in our work. The brand completely transformed how we were perceived.